Hello Victor! Thank you so much for taking the time to do this interview. You own a clothing brand called "Halfway Crooked" based in Sweden. How it all started? It all started when I had my old brand with a guy and I hated the feeling to not do my own thing so I made HC as a side project and soon it became so much more.

Q: I love the fact that streetwear is popular nowadays. I see beautiful tattooed people, promoting your brand. You thoughts on nowaday's street fashion?
A: I love modern street fashion but I hate the fact that it has become such a hoarding game with brands like supreme, people are fucking insane and don’t even care about the design anymore just just the brand and no I don't own any supreme gear. I've always tried to find the small brands with crazy clean stuff that no one has.

Q: Is street fashion popular in Sweden?
A: Yeah it is pretty big.

Q: Are you just a Sweden based company?
A: I try to work my way out in the world but it's pretty hard when you come from such a small country like Sweden, but I know a lot of people on the other side of the ocean so I try to work with them as much as possible.

Q: Your logo looks amazing! Who is the creative designer?
A: It's me and my sister in law mostly, but I try to work with some of my close friends that are tattoo artists.

Q: "Halfway Crooked", hmm what's the meaning? :))
A: This may sound pretty weird but I've always had the feeling that to be something, you need to be a bit crooked. You have to get what you want or be what you want. I grew up with friends and family that took it too far that got to crooked that they couldn’t stop. So my thought is that, being halfway crooked will take you all the way you want and still not fuck everything up because you want more haha I hope you get it.

Q: Let's say like a "Midsommar" Halfway Croocked collection? I think that would be something totally new! hah
A: I’m actually working on something like that BUT I can’t say anything yet sorry.

Q: Michelle Maron is one of the models posing for your brand. How do you pick up your models?
A: It was just pure luck for me because I asked my photograph Linda Florin if she knew any good looking woman that would be up for a shoot and we got Michelle, she looks awesome. I’m so happy we worked together and I hope to work more with her. It means a lot. I'm a really fan boy if someone inspires me, I get so hyped to talk with them and get to know them, I want the whole thing haha and it means a lot when people who inspire me support my thing.

Q: Can we see you at some skate events or conventions somewhere is Sweden? Oh, that will be awesome!
A: Yeah I will try to be everywhere, but I have a spot at 50 shades of ink in Helsingborg in March it will be really fun.

Q: Any plans?
A: I’m waiting on all of the spring line to get to my place and also working on a spring/summer lookbook video that will be INSANE with braceiller productions and trying to figure out what the next step should be.

Q: Any fashion advice for those who want to look unique but still stylish? ;))
A: To buy HC? haha No but clean shit and accessories like rings necklaces some fresh nikes that's the thing.